#4. James Pattison
Major holdings: Jim Pattison Group
He started as a car salesman, and despite that job’s reputation, Pattison says honesty is the key to business. His Jim Pattison Group has stakes in entertainment (Ripley’s Aquariums), broadcasting (acquiring nine Alberta and Saskatchewan radio stations this year) and consumer retail (Overwaitea recently took over 15 Safeway stores, from Sobeys).