Canadian businesses sold nearly $122 billion of goods and services online in 2012 according to new data released by Statistics Canada.
That was more than double the amount of internet sales in 2007 the last time a survey of this kind was conducted. The manufacturing, wholesale trade and retail trade sectors accounted for more than 61% of total sales.
There is still ample room for e-commerce growth however. Only 11% of Canadian businesses made online sales of goods and services last year, up from 8% in 2007. Overall, e-commerce sales accounted for just 4% of the total sales of goods and services by Canadian businesses.
Online sales were highest in the wholesale trade sector, at $44.6 billion, while the percentage of firms selling online was highest in the information and cultural industries sector, at 35%.
The country’s largest companies dominated the online selling market, accounting for about $71.9 billion or 59% of the value of total online sales. Nearly one third of the country’s large enterprises sold their product online in 2012 said StatsCan.
While 45% of Canadian businesses had a website in 2010, that number increased to 80% among companies with 10 or more employees. Canadian companies continued to rely heavily on traditional methods to draw traffic to their site however, with 35% using print advertising versus 22% using a paid search strategy.
Social media also plays a significant role in online business, with 33% of companies integrating social media tools such as the ability to export photos or share information through a “one-click” solution, and 34% using it to promote and direct traffic.Marketingmag.ca