"Hot" Cold Calls

Carrie Simpson, founder of ColdCalls.ca, discusses how to design a cold call campaign that effectively engages customers/prospects.

Written by Robert Gold & Andrew Brown

This podcast isn’t afraid of the phone, and we prove it with a hot call to Carrie Simpson, the founder of Coldcalls.ca. The telephone is a very heavy tool, but Carrie shares the secrets of lightening the load. Cold calls are a proven method to growing your business, but most of us aren’t effective at making those calls. Carrie gives us the inside scoop on making them truly effective – easily.

Originally appeared on PROFITguide.com