New Marketing Approaches for an Old Product

Felicia Pizzonia of Ultimate Publishing House explains how her nontraditional approach to publishing is addressing the failings of the traditional publishing model

Written by Robert Gold & Andrew Brown

For every book that gets published in Canada these days, thousands more sit in a pile, gathering dust—and the ire of wannabe authors. In this podcast, Ultimate Publishing House partner Felicia Pizzonia explains how her company is addressing the failings of the time-honoured, yet antiquated, publishing model. Using a multimedia, multi-marketing platform and offering several sources of potential income for authors and publishers alike, Pizzonia demonstrates that, with the help of innovative marketing, social media and some fresh thinking, good books can still be profitable.

Originally appeared on PROFITguide.com