Guest(s): Steve Cone,
35-year marketing veteran
What are some examples of good
powerlines and what makes an effective marketing tagline? Podcast host
and PROFIT editor Ian Portsmouth speaks with Steve Cone, a 35-year
marketing veteran and the author of a new book, POWERLINES: Words That
Sell Brands, Grip Fans, And Sometimes Change History
READ THE TRANSCRIPT
Originally appeared on PROFITguide.com
FILED UNDER: ProfitGuide small business
