Podcast

Podcast 24 - Powerlines: Brand taglines that sell

Written by ProfitGuide Staff

Guest(s): Steve Cone,
35-year marketing veteran

What are some examples of good
powerlines and what makes an effective marketing tagline? Podcast host
and PROFIT editor Ian Portsmouth speaks with Steve Cone, a 35-year
marketing veteran and the author of a new book, POWERLINES: Words That
Sell Brands, Grip Fans, And Sometimes Change History

READ THE TRANSCRIPT

Originally appeared on PROFITguide.com