Podcast 27: Corporate Social Responsibility

Valuing and measuring the impact of your "investment" in the community

Written by Ian Portsmouth

Guest(s): Paul
Klein, president, Impakt

How does a company decide where to make its “investment” in the community? And how can you evaluate how
well your program is working, both in terms of how much your chosen charity is getting out of it, and how much ROI your company is seeing?
Host and PROFIT magazine editor Ian Portsmouth discusses these questions and more with Paul Klein, president of Impakt and CSR blogger.


Originally appeared on PROFITguide.com