Guest(s): Cheryl Sylvester, Beyond Brand Thinking
What is branding? And what are some cost-effective ways that small
businesses can improve and evaluate their brands? Host and PROFIT
magazine editor Ian Portsmouth and Cheryl Sylvester, president of Beyond
Brand Thinking, sit down to discuss these and other pertinent
questions.
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Originally appeared on PROFITguide.com
FILED UNDER: ProfitGuide small business
