Podcast

Podcast 28 - Branding your business

Written by Ian Portsmouth

Guest(s): Cheryl Sylvester, Beyond Brand Thinking

What is branding? And what are some cost-effective ways that small
businesses can improve and evaluate their brands? Host and PROFIT
magazine editor Ian Portsmouth and Cheryl Sylvester, president of Beyond
Brand Thinking, sit down to discuss these and other pertinent
questions.

READ THE TRANSCRIPT

Originally appeared on PROFITguide.com