Guest(s): Jaynie Smith
What is your company’s competitive advantage? Every business
owner should know the answer to that question and the vast majority of
business owners would say that they do. But nothing could be further
from the truth. In this episode of the Business Coach Podcast, Ian talks
to Jaynie Smith, the founder and principal of Smart Advantage
Incorporated. She is also the author of Creating Competitive
Advantage: Give customers a reason to choose you over your competitors.