Special Report

Social Success

How to connect with customers through social media

Written by megan.ip@rci.rogers.com
Social Success: How to Connect With Customers Through Social Media

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Social media makes it possible to engage more deeply with clients and prospects than ever before. And there are a myriad of ways to reach out. But there are just as many ways to screw up. What’s the best approach for SMEs?

While there are some resources for SMEs looking to leverage social media’s full potential, the amount of advice and information out there can be overwhelming. Don’t get freaked out: it’s just another business tool (albeit one with more cat videos than most).

This PROFITguide.com special report—Social Success—pulls together stories and columns that cut straight to the point. What are you trying to accomplish and how can sites like Twitter and Facebook help you get there? How can you organize your social media efforts?

Social media can be a powerful tool—if you use it well. And that’s easier than you may think. Read this package and you’ll find specific and simple steps you can take to avoid common pitfalls and truly connect with your target.

A Simple Spreadsheet for Social Media Success

A Simple Spreadsheet for Social Media Success Bring consistency and efficiency to your social marketing efforts with this easy-to-use tool
Sales & Marketing

Find Your Tweetheart

Find Your Tweetheart Looking for help with your social media marketing? How to tell the true experts from the amateurs
Sales & Marketing

The 5 Tweets That Lose Twitter Followers

The 5 Tweets That Lose Twitter Followers Like the business world, the Twitterverse has its own set of rules, and those who flaunt them will pay the price by losing followers
Technology

Stop Being Freaked Out By Social Media

Stop Being Freaked Out By Social Media With so little time and so many platforms to figure out, it’s easy to feel overwhelmed. Relax: social media is simply another business tool
Sales & Marketing

Social Media Made Profitable

Social Media Made Profitable Thinking of social media as far more than a marketing tool is the first step toward boosting your bottom line
Strategy & Operations


Originally appeared on PROFITguide.com