More and more people are getting smartphones, and increasingly they’re using mobile maps. In May, the number of smartphone map users reached 38.2 million in the U.S., according to a recent comScore report. That’s an increase of 75% over the previous May, which, as the report points out, means smartphone map usage is outpacing general smartphone adoption, which went up 57% in the same period. The data also reveals that a strong and growing majority of these map users are accessing them through applications, as opposed to their phone’s web browser.
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