Last week I had the opportunity to go backstage at Netflix’s Silicon Valley headquarters in Los Gatos, Calif. to witness the real-time launch of the second season of House of Cards, the streaming company’s Emmy-winning political drama.
It was fun to watch the run-up to the late-night launch – at midnight Pacific time on Valentine’s Day – and how the new episodes quickly became the most-watched videos on Netflix. Check out my written fly-on-the-wall account. Click the photos to go to the next one.
Netflix's main lobby, which was obviously deserted at that time of night. Amazingly, only a skeleton staff needed to be present to oversee the high-profile launch.