In the network era, there was you, and there was everybody, and there was nothing in between. It wasn’t a great formula for art. But it was one hell of a business model. A hit? One hundred and six million Americans watched the series finale of M*A*S*H in 1983. Last year, on HBO, Lena Dunham’s Girls, arguably the cultural hit of the year, drew about 630,000 viewers an episode. Yet today, From Mad Men to Breaking Bad to House of Cards, everyone agrees the small screen has never been so exciting. So why is it so hard to make money?
“This year was the tipping point when the television ratings really fell apart.”
So, what’s a hit on Netflix?