Top 40 brands in Canada

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Ranking	Company	Reputation	Products	Innovation	Workplace	Citizenship	Governance	Leadership	Performance
1	The Walt Disney Company	81.57	79.87	81.92	74.87	76.28	74.32	77.08	82.24
2	LEGO Group	79.56	78.55	76.19	71.10	69.71	72.01	72.45	75.21
3	Johnson & Johnson	78.68	77.42	74.26	71.56	70.11	70.41	73.10	75.77
4	Rolex	78.47	83.63	72.75	68.71	66.86	74.66	73.71	77.55
5	Nestlé	78.38	78.47	75.53	74.60	70.73	73.33	73.63	76.72
6	Microsoft	78.11	81.18	82.56	79.84	76.38	77.39	81.61	82.62
7	Google	78.06	77.97	77.37	76.60	71.08	73.20	76.49	77.32
8	BMW	77.76	83.15	79.60	78.73	68.85	71.89	77.41	80.20
9	Sony	77.45	80.64	80.04	74.61	71.82	73.73	76.41	77.39
10	Tim Hortons	77.17	69.10	71.29	56.45	77.54	69.66	69.99	75.99
11	Goodyear	76.93	75.25	72.04	70.70	70.21	70.68	72.99	75.77
12	General Mills	76.91	75.15	74.61	69.13	71.81	71.16	71.95	72.62
13	Honda Motor	75.68	78.84	76.84	70.44	70.70	71.21	74.84	76.70
14	Canon	75.66	78.37	75.73	69.25	65.56	71.84	70.22	72.82
15	Kellogg Company	75.18	74.01	70.75	70.30	71.13	72.74	71.97	75.67
16	Westjet	74.84	73.56	69.77	73.60	68.42	73.51	72.85	71.96
17	Michelín	74.83	76.94	73.06	69.60	69.07	70.46	72.79	74.83
18	McCain Foods	74.15	72.88	71.03	61.61	64.12	67.46	69.25	72.05
19	Barilla	74.04	74.82	67.30	65.19	66.74	65.47	66.47	67.14
20	Intel	74.00	76.72	76.08	66.72	65.19	71.88	70.51	75.69
21	Kraft Foods	73.83	72.37	70.89	66.72	65.97	67.49	71.58	75.69
22	UPS	73.76	69.80	61.85	67.75	63.84	69.16	68.52	67.11
23	HJ Heinz	73.69	75.68	67.15	65.21	64.26	67.43	64.88	70.48
24	Danone	73.68	76.03	71.90	68.33	71.41	70.38	70.07	72.27
25	IBM	73.33	74.24	74.29	69.20	68.76	68.65	74.49	72.99
26	L’Oréal	73.26	73.54	72.12	67.00	64.98	62.02	67.26	71.48
27	Apple	73.25	78.61	82.20	74.17	67.15	68.99	77.17	81.18
28	Canadian Tire	73.16	72.16	68.22	65.67	73.96	70.59	68.72	70.87
29	Adidas Group	72.93	76.42	71.37	63.25	67.35	69.51	70.79	73.06
30	Samsung Electronics	72.84	75.30	76.33	64.77	66.10	65.24	68.33	74.07
31	Nintendo	72.70	76.07	76.09	66.46	62.81	67.22	69.33	69.27
32	Jean Coutu Group	72.62	71.51	65.86	65.90	68.27	67.22	70.06	70.52
33	Daimler (Mercedes-Benz)	72.49	77.42	73.80	68.69	65.93	67.59	71.24	74.85
34	Colgate-Palmolive	72.46	71.58	68.78	61.32	67.60	65.05	65.54	68.06
35	Amazon.com	72.35	75.32	73.41	69.06	67.13	69.56	69.51	75.06
36	Procter & Gamble	71.95	72.37	72.35	66.52	68.38	65.58	71.48	72.26
37	General Electric	71.92	73.50	68.81	66.27	66.29	67.97	67.18	67.01
38	Whirlpool	71.87	73.46	71.44	66.72	63.99	66.68	68.79	70.07
39	Shoppers Drug Mart (Pharmaprix)	71.84	72.21	66.32	68.09	67.67	67.69	67.46	69.84
40	FedEx	71.70	74.53	67.44	68.52	70.28	69.03	73.04	72.97

Reputation scores are based on trust, admiration & respect, good feeling and overall esteem.

Governance: The company is responsibly-run. It behaves ethically and is open and transparent in its business dealings.
Citizenship: The company is a good corporate citizen. It supports good causes and protects the environment.
Product/Services: The company offers high quality products and services. It offers excellent products and reliable services.
Workplace: The company is an appealing place to work. It treats its employees well.
Innovation: The company is an innovative company. It makes or sells innovative products or innovates in the way it does business.
Leadership: The company is a company with strong leadership. It has visible leaders and is managed effectively.
Performance: The company is a high-performance company. It delivers good financial results.

Methodology: Reputation Institute polled Canadian consumers about 100 multinational brands (selected based on a minimum revenue level, above-average reputations in their home countries and presence in 15 top international markets) and the 50 largest Canadian companies (ranked by revenue). Respondents rated seven elements: performance, products and services, innovation, workplace, governance, citizenship and leadership. The survey was conducted in February and March.

Data courtesy, The Reputation Institute.

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